Does the Middle Market still exist in the Australian Retail Industry, or has the industry evolved such that it is comprised mainly of the commodity market and the luxury market segments?
According to Stuart Tolliday, Manager of Strategy, Roy Morgan Research: "It's something that many marketing people predicted around 15 years ago: That we would see the segmentation of the Retail Market into just two areas: High and Low"
When discussing how middle market retailers can compete in this changing environment, Ross Honeywill, Director, Centre for Customer Strategy, says: "Immediately retailers start running a price proposition, they lose the appeal of the high-spending neo-consumers who dominate discretionary purchasing because they will pay a premium for quality, design and an ongoing retail experience."
This Article was published in the Australian Jeweller, May 2005.
To view the article please visit: http://www.roymorgan.com/roymorgan//library/h28644_3.pdf